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Yeah, that stuff sucks and local fly shop owners who allow themselves to be victims will remain victims.
Having been on the otherside of the counter (running the flyshop) in the past, I can see customer service (read business development) opportunities in both situations.
In both cases, the customer/prospective customer is in the shop...the shop owner had them in there!
For the rod builder, provide assistance, recommend rod building hardware and supplies that are on hand, ask about what reel and line the builder is considering, show the reels and lines that are available in the store, help the builder measure the spacing, and talk with lhim about his fishing plans and equipment that he may need in addition to the rod building information.
For the customer who took advantage of the mistake, do the same thing, recommend a reel or line for the rod, remind the customer of new merchandise in the shop, ask the customer to tell his friends who fish about the great deal he got (you know the customer is going to tell them anyway, "Hey, they screwed up, marked the rod wrong and I got a deal." so be proactive, make the customer grateful for the "deal'.
These situations represent an opportunity to develop what the marketing geniuses call customer intimacy that creates a desire for the customer to return.
We all know that there's a special stream in Hell (that only has stunted 4 inch Brookies) reserved for the $%^&* guys who use the resources at the local fly shop to test cast rods or determine their proper wader/wading shoe size and them buy on line or from a cataloge to obtain a discount (even if it's the sales tax rate...hey, what about the shipping charge?)or to have the local shop put the backing on a reel (spool) and the flyline that they obtained from another source, using the local shop's winder and having the staff tie all the knots.
Paul
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