The Northern California Fly Fishing Board

I hear what you're saying and agree to a certain extent. In some situations for me it's just a better deal economically to buy online. Personally, If I can save $200 or $300 on a new Sage rod online, (and I have 3 times now) or $50-$60 on Tioga reels I'm going to do it. Also, online can be the only place you will find an item you're looking for easily and quickly. How many times have you gone to a local shop and they didn't have a specific line you wanted? Supporting myself and my family comes first so that $200-$300 savings means a lot to me. That applies to large purchases typically. I'll buy tons of tying materials, hooks, leaders, tippet and smaller stuff locally.

In my financial situation, I have to go with the best deal I can find......is that selfish? Maybe, maybe not.